Family wins Xbox from cereal box, will sell prize and donate money to charity
by Lauren Harkawik
Dec 25, 2017 | 2806 views | 0 0 comments | 78 78 recommendations | email to a friend | print
WILMINGTON - An Apple Jacks box bought at Shaw’s will lead to some generosity being spread in the valley this winter.

Sticky Fingers Bakery owner Heather Kelly, of Dover, says her family plans to sell an Xbox One they recently won through a cereal box contest hosted by Kellogg’s. The family plans to donate the money they receive for their console to charity.

Kelly says she was surprised to find a sticker inside an Apple Jacks box recently, which indicated she’d won an Xbox One.

“We sent the sticker to Kellogg’s via registered mail,” says Kelly. “And then I literally just got an Xbox in the mail.”

Kelly says she doesn’t want her children, who are 5 and 7 years old, to have a video game system yet. So, she decided to sell the Xbox. Originally, her plan was to use the money to let her kids pick out presents to donate to Toys for Tots.

“But we haven’t sold the Xbox yet,” says Kelly. “A few people have been interested but no one has bought it yet. So I still have it.”

Kelly says for now, she adopted a child from The Giving Tree at Shaw’s, for whom she bought gifts. When the Xbox One does eventually sell, she’s currently leaning toward giving the money to a fuel assistance program.

According to the official rules of the contest, which was called “2017 Kellogg’s Start Right Instant Win Game,” 2,000 of the stickers were hidden inside a range of Kellogg’s products this fall, including cereals, Pop Tarts, and Rice Krispies Treats.

Kelly said she’d heard that hers wasn’t the only family to find a winning sticker in a box purchased at the Shaw’s in Wilmington.

Shaw’s manager Mark Lagerberg was unable to confirm whether more than one family had won a prize. “I haven’t heard anything about that,” said Lagerberg.

At the very least, Kellogg’s has helped spread cheer to at least one family here this season, and because of that family’s generosity, more families will soon feel the warmth of the season, too.
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