Richard H. McLernon
Aug 21, 2014 | 2104 views | 0 0 comments | 42 42 recommendations | email to a friend | print
LACONIA, NH - Richard Harry McLernon, part of Mount Snow’s management team in the 1960s, died on Monday, August 4, at the Lakes Region Hospital in Laconia, NH. He was 84. Mr. McLernon worked to promote the resort as head of marketing and public relations. He implemented many ideas including the annual Winterfest and the Mount Snow Valley News.

The ‘60s were the heyday of expansion under the vision of founder Walt Schoenknecht. Under the leadership of general manager Harvey Clifford, Mr. McLernon worked with Bob Gratton, head of the ski school, Jim Layman, mountain manager, and John Plausteiner, ski patrol director. He coined the phrase “World’s Foremost Ski Resort” and helped to promote Walt’s vision with evolutionary lift concepts such as the skis-on gondola, bubble chair, and air car. He worked on development of the golf course and airport, earned his pilot’s license, and co-owned a Cessna 172.

Prior to his time at Mount Snow, he studied broadcasting at Emerson College in Boston, and furthered those skills in the US Navy. He continued his love of broadcasting for the rest of his life. His “velvet tones” and friendly delivery earned him many fans. He wrote film scripts for corporate and television projects, and frequently lent his narrative talents to them.

Mr. McLernon is survived by his partner, Joanne Cram, of Center Harbor, NH; and three sons, Scott, of Aptos, CA, and Kyle and Corey, of Aspen, CO.

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